"This is a natural example of a fishing lure designed to maximize the chance to catch a fish," said Niclas Kolm of Uppsala University. "In this case, it is not just any fish, however -- it is a fish of the opposite sex that the lure is designed to catch."
The findings also lend support to the notion that sensory drive can encourage fish and other animals to diversify and ultimately to become separate species. Sensory drive is the idea that communication signals will work best when they are a good match for their surroundings and that they will diversify when those surroundings vary.
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