Chinese-language online advertisements for tiger-part ornaments and tiger-based medicines appear to be in decline, according to a new report by TRAFFIC .Though tiger items are still being advertised online, there were signs that the number of times such advertisements are appearing is in decline. This appears to be a response to greater awareness of the illegality of such sales as well as the growing number of internet retail companies who have pledged a zero tolerance policy towards such illegal trade and routinely remove such advertising.
Education and advocacy work with those sites hosting a greater number of advertisements has shown positive outcomes and a clear reduction in this type of trade," states the report. "If the desire for the tiger as commodity (fake or otherwise) is to be lessened, investment in demand reduction is necessary to effect behavioural change and to reduce such trade in the long term."
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