Hunters have been given a fox-like makeover in a controversial new advertising campaign launched by the International Fund for Animal Welfare (IFAW) to highlight illegal fox hunting.
‘The Sly Ones’ campaign, featuring photographs of models with subtle fox-like features and dressed in hunting attire, has been created to deliver the message that 10 years after the ban on hunting with hounds, foxes are still being illegally hunted.
The images are captioned ‘It’s not the foxes who are sly’ and IFAW is using this slogan in its campaign to have the anti-hunting laws in the UK tightened.
Philip Mansbridge, UK Director of IFAW, says: “As we campaign for a strengthening of the Hunting Act, we wanted an impactful advert to highlight the fact that many hunts continue to flout the law and are slyly getting away with it.
“The Hunting Act is a vital piece of wildlife legislation, but with hunts continuing to illegally chase or kill foxes and evade prosecution, it is time for the Act to be amended to make it more effective.
“With many hunts using a false alibi of trail hunting and other dubious tactics to get around the law, we wanted an image to reflect that and make people think about what is really going on.”
The IFAW is calling for three amendments to the Hunting Act:
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