April 2014: The number of shark fin products imported into Hong Kong last year dropped by over a third. Government data analysed by WWF showed a decline by 34.7 percent, and statistics also showed that there was also a significant decline in the number of shark fins re-exported from Hong Kong to other locations.
Recent trends indicate that shark fin, once perceived as a delicacy or an essential part of dinner banquets, may be no longer as socially acceptable as it once was. WWF has made significant progress in convincing caterers like hotel chains, and transporters like airlines, to stop carrying shark fins. Additionally, the Chinese government has banned shark fin at official state functions, which may be impacting demand for fins. 
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