When female bonobos join a new group, they will do anything to get with the "it" crowd — which often means having sex with the alpha female.
And according to new research, females of this promiscuous primate species who are climbing the social ladder will advertise their successes during sex by calling out, especially when their partner is of higher status or when the alpha female is in the audience.
"These females are climbing social ladders," study researcher Zanna Clay, a postdoctoral researcher at Emory University, told LiveScience. "By engaging in these social-sexual interactions, they are showing off their social abilities."
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