Sir David Attenborough has launched a global crowdfunding campaign to save mountain gorillas, with the help of Indiegogo crowdfund platform. It aims to raise £110,000 by December 11 to support Fauna & Flora International's work with mountain gorillas.
Sir David, who first highlighted the plight of the mountain gorillas in 1978 in the BBC's Life on Earth television series, said: "If we are to ensure the survival of mountain gorillas, it is vital that the global community supports our efforts. By supporting this campaign and promoting it through your networks, you will not only be helping to secure a future for mountain gorillas, but also the tens of thousands of Rwandan, Ugandan and Congolese people who have come to depend upon them for their livelihoods and wellbeing."
This work fosters cooperation across national borders and empowers communities to monitor, protect and benefit from maintaining a healthy population of mountain gorillas.
Crowdfunding is the collective effort of individuals who network and pool their money to support efforts initiated by other people or organizations.
Liz Wald, Head of International at Indiegogo, said: "We are thrilled that Indiegogo has been chosen as the platform to launch this extremely deserving campaign. Indiegogo has a broad global reach, which perfectly suits this campaign, given that Sir David Attenborough is such a world-renowned figure in conservation. We will be working closely with his team to support their outreach through media and social channels to ensure people across the globe can support this important goal of protecting mountain gorillas."
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