The Duke of Cambridge yesterday called on the world to halt Africa's "poaching epidemic" after he joined Labour leader Ed Miliband in becoming the latest public figures to back The Independent on Sunday's Christmas appeal.
The campaign, with support from our sister newspapers The Independent, the i paper and the Evening Standard, is raising funds to combat the illegal ivory trade presently killing around 100 elephants a day.
Prince William recently established United for Wildlife, an alliance of seven leading conservation bodies, to try to end poaching. He has previously warned that the "catastrophe" facing rhinos and other species could make them extinct within our lifetime.
"The poaching of rhino and elephants on an industrial scale is one of the great conservation crises of the 21st century," he told The Independent on Sunday. "The rate at which we are losing these animals is staggering and heartbreaking.
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