Demand for rhinoceros horn in Vietnam has dropped by almost 40 percent since the launch of a public education and awareness campaign in August 2013.
The campaign was jointly implemented by the Humane Society International (HIS) and the Vietnam Convention on International Trade in Endangered Species of Wild Fauna and Flora (CITES)
The year-long campaign focused on targeting people in Vietnam’s capital city, Ha Noi, by engaging stakeholder groups to help spread messages against the use of rhino horns.
These included the 800,000-member Ha Noi Women’s Association, the business community, university students, the scientific community, leading health experts and school children,. Who all received copies of HSI’s book I’m A Little Rhino as part of their curriculum.
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