Thursday, 16 October 2014

Rhino horn demand down in Vietnam

Demand for rhinoceros horn in Vietnam has dropped by almost 40 percent since the launch of a public education and awareness campaign in August 2013.

news/2010_jan/rhino-horn-demand-declines-in-VietnamThe campaign was jointly implemented by the Humane Society International (HIS) and the Vietnam Convention on International Trade in Endangered Species of Wild Fauna and Flora (CITES)
The year-long campaign focused on targeting people in Vietnam’s capital city, Ha Noi, by engaging stakeholder groups to help spread messages against the use of rhino horns.

These included the 800,000-member Ha Noi Women’s Association, the business community, university students, the scientific community, leading health experts and school children,. Who all received copies of HSI’s book I’m A Little Rhino as part of their curriculum.

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