Brazil says it will present concrete plans to save the three-banded armadillo, the mascot of the football World Cup, by the end of the year.
A cartoon character inspired by the creature has starred on T-shirts and other merchandise for nearly two years.
But the environmentalist who suggested the mascot says very little of the profit has been used for conservation.
Experts say loss of habitat and hunting could lead to the extinction of the three-banded armadillo within 50 years.
Three-banded armadillos live mainly in Brazil's arid north-eastern Caatinga region.
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