Campaigners say John West owner MW Brand has backtracked on promise to stop using controversial FAD fishing devices
The Guardian, Friday 31 October 2014 18.08 GMT
Greenpeace has attacked a tie-up between conservation group WWF and the owner of the John West tuna brand as “green spin”.
Greenpeace said John West’s owner, MW Brand, had backtracked on a public commitment to eliminate the use of controversial fishing methods.
Under a deal with WWF, MW Brand has pledged to source all its products from fisheries and farms certified by the Marine Stewardship Council or the Aquaculture Stewardship Council. It will also push for the elimination of illegal, unregulated or unreported fishing. WWF will assess the group’s supply chain to see how it can be made more sustainable over the next six months. But the deal does not set a time by when MW Brand will ensure its fish is sourced sustainably.
Previously, MW Brand promised Greenpeace that by the end of next year it would stop using a controversial fishing method that can kill sharks, rays and turtles. The purse seine method employs large nets which scoop up all kinds of ocean creatures attracted by floating rafts known as fish aggregation devices (FADs).
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