A beer served in bottles made from stuffed animals has been criticised as "perverse" and "pushing the boundaries of acceptability".The End of History, made by BrewDog of Fraserburgh, Aberdeenshire, is 55% and £500 a bottle. The bottles have been made using seven dead stoats, four squirrels and a hare, said to be roadkill. However, Advocates for Animals and Alcohol Focus Scotland both condemned the marketing. BrewDog claims the beer is the world's strongest and most expensive.
Its co-founder James Watt said: "We want to show people there is an alternative to monolithic corporate beers, introduce them to a completely new approach to beer and elevate the status of beer in our culture." Advocates for Animals policy director Libby Anderson told the BBC Scotland news website: "It's pointless and it's very negative to use dead animals when we should be celebrating live animals.
"This seems to be a perverse idea.
"It's just bad thinking about animals, people should learn to respect them, rather than using them for some stupid marketing gimmick." She added: "I think the public would not waste £500 on something so gruesome and just ignore it." Barbara O'Donnell, director of services at Alcohol Focus Scotland, said: "This is another example of this company pushing the boundaries of acceptability all in the pursuit of cheap marketing tactics."
Controversial BrewDog has previously been criticised for 32% and 41% strength beers.
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