Singer Shania Twain has helped wild cat conservation organisation Panthera launch #IFAKEIT – a social media campaign to raise awareness of the need to save one of fashion’s most revered but underrepresented icons – the leopard.
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Shania Twain demonstrates how you can
look good in leopard without harming
any big cats
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“I was shocked to learn that these gorgeous animals are being killed for their beautiful skins and other parts for the illegal trade, and yet are so loved by the fashion world," says Shania, who has been given the title of Leopard Ambassador.
Referred to as the ‘new neutral', the big cat’s spotted print has inspired fashion for centuries, influencing style all over the world.
The purpose of this campaign is to inform the general public that while the spots they are wearing are so widespread, the real leopard is under serious threat.
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