Thursday, 6 November 2014

NIVEA criticised for using white lion cub in new advert

NIVEA recently withdrew a scene from a Spanish ad including a white lion cub

A new Spanish advert from NIVEA sparked outrage for its inclusion of a white lion cub, and following criticism the scene containing the lion has now been removed from the ad.

The issue was brought to the attention of the Captive Animals’ Protection Society (CAPS) after they were contacted by Spanish animal protection charity FAADA, who had contacted NIVEA to raise their concerns several times, but received no response.

On their website, CAPS pointed out that not only was it a concern that the young wild animal was used in the ad, but it was also a white lion, which means it must have been deliberately inbred to ensure its unusual colouring.

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