by Elizabeth Palermo, Associate Editor | July 30, 2015 04:51pm ET
Getting people to pay attention to a huge, global problem is easier when you have an enormous billboard at your disposal.
On Saturday (Aug. 1), New York's Empire State Building will be converted into a giant billboard to draw attention to the plight of endangered animals around the world. Images of the animals will be flashed onto a 375-foot by 186-foot (114 by 57 m) portion of the iconic building, equivalent to 33 floors of the building's façade.
From 9 p.m. to midnight EDT on Saturday, the Empire State Building's southern face will feature images of a snow leopard, a golden lion tamarin, a manta ray and many other creatures that could soon be wiped out in Earth's sixth mass extinction, according to Louie Psihoyos and Travis Threlkel, the organizers of the upcoming event.
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