Monday, 3 August 2015

NYC Light Show Aims to Raise Awareness About Endangered Species

by Elizabeth Palermo, Associate Editor | July 30, 2015 04:51pm ET

Getting people to pay attention to a huge, global problem is easier when you have an enormous billboard at your disposal.

On Saturday (Aug. 1), New York's Empire State Building will be converted into a giant billboard to draw attention to the plight of endangered animals around the world. Images of the animals will be flashed onto a 375-foot by 186-foot (114 by 57 m) portion of the iconic building, equivalent to 33 floors of the building's façade.

From 9 p.m. to midnight EDT on Saturday, the Empire State Building's southern face will feature images of a snow leopard, a golden lion tamarin, a manta ray and many other creatures that could soon be wiped out in Earth's sixth mass extinction, according to Louie Psihoyos and Travis Threlkel, the organizers of the upcoming event.

No comments:

Post a comment

You only need to enter your comment once! Comments will appear once they have been moderated. This is so as to stop the would-be comedian who has been spamming the comments here with inane and often offensive remarks. You know who you are!

Related Posts with Thumbnails